A successful online business begins with a user-friendly and optimized website professionally designed by a Toronto web development company. This will ensure that your website is easy to navigate on all devices and gives your customers what they want. A website design that creates a positive user experience will help generate leads and convert them into customers. To do this, your company’s website design must be attractive and functional, informative about your products and services, and make it easy for your website visitors to take action.
Measure Marketing is a digital marketing agency offering complete internet marketing solutions and Toronto web design for companies in the Greater Toronto Area including Toronto, Oakville, Milton, Mississauga, and Brampton. Our team of experts have completed specialist training from Google, Yahoo!, and Marketing Sherpa. This allows us to design and test successful revenue generating landing pages as part of your digital marketing strategy. Our marketing consultants help businesses and professionals maximize their site’s search engine potential, create user-friendly web design layouts, and create landing pages that convert.
For full-service website design in Toronto, including concept, development, and implementation, talk to us.
Landing Pages – An Essential Step in Online Marketing Practice
A visitor to your website can arrive on any page, which makes it especially important that each page have a clear purpose. Your website design should have effective landing pages optimized by SEO (search engine optimization) or PPC (pay-per-click) features to attract more visitors from search engines. SEO landing pages are pages on your website that get ranked on the search engines. PPC landing pages are pages your visitors arrive on by clicking a link from your PPC campaign. The amount of traffic generated by website’s homepage is not enough to lead to a high percentage of customer conversion. If you’ve invested in PPC campaigns and have added SEO features to your website design, you need to go to ensure that your efforts convert visitors and bring in revenue by creating effective landing pages.
Landing pages are a simple and highly effective part of your digital marketing strategy. MarketingSherpa statistics indicate that a well-designed landing page can increase conversions by 88%, on average.
Web analytics research shows that visitors who arrive on landing pages comprise of those who:
- Quickly lose interest and click away in within five seconds.
- Browse the page for a few minutes before clicking away.
- Begin the conversion process, but don’t respond to the call to action (i.e. filling a form, downloading an ebook, or signing up for a free trial).
- Finish the conversion process and become a customer.
Given the complexity of visitor behaviour, it’s critical for a professional Toronto web development company to test your landing page and confirm it effectively converts to ensure your ROI. For landing pages that speak to your audience and convert visitors into customers, contact us today.
Creative Web Design and
Landing Pages that Convert
- Interactive flash website design
- Custom website design in Mississauga
- Custom templates, graphics and banner designs
- Web brochures
- eCommerce store and shopping cart design
- Website and landing page optimization
- Web hosting and CMS
- A/B and multivariate testing
- Complete website design revamp
- Custom web pages for social media profiles and blogs
- W3C validated websites with high usability
Measure Marketing is an internet marketing agency offering website design and web development that deliver the perfect brand identity for your business. Our website design methods are proven to increase visitor engagement, balance good looks with functionality, and focus on lead generation and conversion rate optimization. If you need web design that attracts and converts customers, book an appointment or call us.