Social Media Marketing:
Are You Connecting with Your Customers?

Top companies are leveraging and monetizing social media marketing for their business. Are you?

It’s important to know how to use social media marketing raise brand awareness for your business. Companies need to step up their online marketing with a social media marketing content plan, or risk being overshadowed by their competitors.

Measure Marketing is a digital marketing company specializing in social media management and marketing for companies in Toronto and the GTA, including Mississauga, Oakville, Milton, and Brampton. Call us at 1.888.569.3032 to learn more about how we can be your brand’s social media consultant and design a customized social media strategy for your business.

What is social media marketing?

Social media marketing is the process of marketing through social media sites like Twitter, Instagram, Facebook, LinkedIn, and YouTube. Social media is the way many consumers will look for your products or services, and communicate with your brand. It could be said that influential social media channels are the next generation of search engines. Search engines have already adapted to display user generated content from social media platforms, such as blogs, Twitter, and Facebook.

A business with a strong social media presence increases its chances of being indexed by search engines. Linking your business’s social media profiles to your website will result in a better search engine ranking and increased traffic.

Social media marketing revolves around interacting with and reaching out to the online community by engaging in two-way conversation: you talk, they respond, and vice versa. It is about leveraging the power of word-of-mouth publicity and viral marketing. Some powerful yet inexpensive and easy-to-use tools you can use to connect with your customers are RSS feeds, podcasts, blogs, social networking sites, and interactive videos.

Social media triumphs over traditional media by its dynamic and flexible nature. Its ability to influence others, along with giving people the power to share opinions and feedback is something businesses can’t afford to ignore.

Book an appointment today to discuss how social media marketing can take you closer to your business goals, and how Measure Marketing can act as your company’s social media consultant.

Social signals influence SEO performance and according to Bright Edge, between 75-90 % of the top ten search results have at least one Facebook ‘like’ or Twitter ‘tweet’. Facebook has 1.13 billion daily active users and Twitter has 313 million monthly active users. As of 2015, 90% of young adults use social media, compared with 12% in 2005. And nearly one-third of the world uses social networks regularly. Social media has a powerful influence on your brand’s search engine rankings and you need to leverage that influence.

Learn how can your business
benefit from social media marketing

Social media marketing benefits

If you’re still unsure why you should spend time developing your brand’s online presence, here are some convincing reasons:

  • Search engines now seek out social signals when considering site rankings.
  • Social media sites are where your consumers spend a lot of their time.
  • It’s a great place to reach out and build your community.
  • It’s the best place to learn about your consumers.
  • Its ability to quickly share information, along with like/follow/friend factor.
  • It removes communication barriers and provides a great opportunity to strengthen relationships with clients and partners.

 

Measure Marketing is a digital marketing company with the expertise to leverage social media marketing to expand your business’s online influence. To learn more, book a consultation.

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Social media marketing can effectively
help you achieve the following goals:

  • Create and establish a brand presence.
  • Generate more qualified leads.
  • Nurture bonds with customers and business partners.
  • Increase targeted website traffic.
  • Promote your product or service.
  • Enable real-time customer service.
  • Increase ROI.
  • Manage online reputation.

As a leading social media marketing agency in Toronto, Mississauga and the GTA, Measure Marketing, helps companies create and manage their social media marketing strategies on high-traffic social networking sites such as Facebook, LinkedIn, Twitter, and YouTube. Our social media consultants will also help you launch engaging blogs and increase your visibility in search engines using our strong content marketing strategy.

Social media marketing is here to stay. Surveys indicate that by spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.

To find out how our strategic social media marketing consultants can help you develop an innovative plan for your social media marketing to generate leads and increase sales, call us.