Imagine that you’re thinking about buying a shiny Jaguar. It’s sporty, gorgeous and you can just picture yourself driving it down a country road in the summer with the top down and the wind blowing through your hair. Now imagine your disappointment if you found out that the shiny Jaguar has no engine! It may look amazing, but it’s not going to take you anywhere.
Believe it or not, this is one of the most common mistakes that businesses make with their website. They build a website that looks amazing, but it doesn’t contribute to their business goals. Of course, you want an attractive website, but more importantly, you want your website to contribute to your bottom line. At Measure Marketing, we can help you get both. Here’s how:
Effective Strategy. What are you trying to achieve with your website? Do you need to educate your customers about your product? Are you trying to get people to visit your store? Do you want them to book an appointment? You need to know what you want your visitors to do so that you can design your website effectively and include an appropriate call to action. Everything will flow from your strategy. Developing a strong strategy that is aligned with your business goals is the first step that marketers and business owners must take.
Search Engine Optimization. If your website does not rank well on popular search engines, it will be invisible to anyone who doesn’t know about your company. SEO can have a huge impact on scope and reach of your website. Optimizing your website so that it shows up on the first page of search engine results when people are searching keywords that are relevant to your business is a smart way to invest your marketing dollars. It indeed is a long haul strategy and with the right approach can lead to organic flow of leads and develop your overall Brand.
Lead Generation. While paid ads can be an effective, they also need to be approached strategically. We can help you determine the best way to approach your customers through paid advertisements on major search engines. With social media ads, the results can be extremely targeted too. Exploring various ad formats and identifying what may suit your budget is the way to go in 2016. In the end an integrated approach leads to more qualified leads and can help increase sales.
Content Marketing. Keywords are just the beginning with content marketing. When you consistently post content that is interesting and relevant to your audience, they will begin to perceive you as an expert in your industry and will visit your website again and again. It increases the engagement levels on your website, with your email marketing and social media posts. Content is for sure still KING!
Lead Conversion. The hard truth is that while website traffic is great, it doesn’t pay the bills. You need to pay attention to your conversion rate, which is the percentage of website visitors that convert into paying customers. Keeping an eye on your conversion rates helps you be a better marketer and not just helps you make sure that your website is performing well but is actually contributing to your business goals. At the end of the year, you want to measure your marketing ROI and that’s what a strong lead conversion strategy involves.
With cars, websites, and most things in life, not all that glitters is gold. However, if you put in the time and effort to build your website strategically, it will bring you customers and it will contribute to your bottom line.