Podcast Episode 07: Cheering on the Holidays – Adding Value During the Happiest Time of the Year

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I talk about revving up your email marketing strategy ahead of the holiday game to add value during the happiest time of the year through these strategies:

  • Sending out a poll way ahead of the holiday season
  • Creating a content calendar just for the holidays
  • Spacing holiday content out properly
  • Making yourself the holiday solution, not the holiday problem
  • Gently leveraging holiday urgency to drive sales

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