In a relatively short period of time, the Internet has had an amazing influence on almost every area of our lives. Look around yourself and do you feel you are now able to communicate more effectively, have access to more information, unlimited possibilities, and a whole new world of communities. It has grown and evolved to impact how we interact, how we conduct business, how we learn, and how we proceed in our day to day. This evolution of Media and communication has not just evolved more with each passing day but has also revolutionized the way businesses operate and do business.
So much so that today, right at this moment, we are digitally evolving. Have you ever stopped and wondered what life was like a decade back? Right from when you get up to when you sleep, the things you did have drastically changed. We are highly digitally dependent and why not, it gives us access to everything under the sun. It goes without saying; access to that kind of knowledge is making people smarter way beyond we thought and it has indeed made lives easier and more efficient. 3.010 billion People are active internet users in the world. That’s a staggering number and such consumption of digital content does generate major scope of digital marketing. It is believed that very soon, traditional marketing platforms will disappear, and the digital market will completely take over. The medium is changing and people are being offered affordable and easier methods of buying, selling and marketing.
Through digital marketing, the horizon of reach has become vast. When you market yourself digitally, you don’t only cater to people in your city, state and country, you actually end up talking to the world and that’s the key to growth. There is absolutely no stopping when you can provide products or services to people all over the world. No wonder, Integrated Marketing has reared its head again. This marketing strategy is a combination of traditional and modern methods. It aims to create successful communication with the consumer through digital platform and integrate their ideas and suggestions into company’s products and marketing campaigns.
Today’s consumer has choices and companies need to bring human touch and personalization to marketing. Further, practicing personalized marketing can help you connect with the consumer at a greater level. In this entire modern marketing approach, content tends to play a major role in igniting a bond and yielding big rewards when it comes to engagement and conversion. Personalized Marketing promotes pull marketing rather than push marketing. The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. On the other hand, in pull marketing, the idea is to establish a loyal following and draw consumers to the products. Although Digital Marketing isn’t new, but it has evolved so fast that we felt it was relevant to look back and reflect on the evolution. Hence, we have produced an Infographic to help you review the timeline and the overall evolution of the Internet and Digital Media.
If you wish for your company to evolve with the digital media, and are unclear where to start, call us at Measure Marketing. We work with progressive small businesses, mid sized organizations, and units of large corporates in developing Internet marketing solutions. If you are a business looking to get a consultation on your online marketing strategy, we’d be happy to understand your online marketing goals and help craft a strategic approach. Be sure to book a consultation.